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DaCongregationEnt/Sports Fix /PSG unveil Nike Jordan third kit for the Champions League this season [Video]

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PSG unveil Nike Jordan third kit for the Champions League this season [Video]

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PARIS SAINT-GERMAIN have unveiled their new Champions League kit made by basketball legend Michael Jordan’s Nike spin-off brand.

The French champions will swap their usual Nike strips for shirts made by the Jordan range when they play in the European competition.

 Paris Saint-Germain have unveiled their new black and white Jordan branded strip

Nike

Paris Saint-Germain have unveiled their new black and white Jordan branded strip
 The Jordan brand became an institution on the back of the impact Michael Jordan made in the NBA

AP:Associated Press

The Jordan brand became an institution on the back of the impact Michael Jordan made in the NBA

PSG have agreed to the collaboration as part of their £22million-a-year sponsorship deal with the American sportswear giants.

It will see Neymar and his team-mates sporting the new-look kits black and white kits, which feature the famous Jumpman logo.

Nike want to use their relationship with PSG to grow the Jordan brand in Europe – and believe the side wearing the shirts in Champions League games will give them maximum exposure.

The Jordan brand is particularly popular in France, with a Jordan-only store opened in the capital two years ago.

 Kylian Mbappe sports a jacket with the jumpman logo made famous by Jordan

Nike

Kylian Mbappe sports a jacket with the jumpman logo made famous by Jordan
 Nike are ready to launch a new range of PSG/Jordan clothing - including a new pair of Air Jordan shoes

LN5factory

Nike are ready to launch a new range of PSG/Jordan clothing – including a new pair of Air Jordan shoes
 Neymar shows off his basketball skills as he models the new strip

Nike

Neymar shows off his basketball skills as he models the new strip

And as part of the launch, a new range of PSG/Jordan clothing and footwear will be launched, including a model of the famous Air Jordan shoes.

Basketball legend Jordan said: “Jordan Brand and Paris Saint-Germain share a distinct position in sport and style, so to partner with the club is a natural fit.”

PSG president Nasser Al-Khelaifi added: “The partnership between Paris Saint-Germain and Jordan Brand reflects the ambition of both brands to combine style, performance and innovation.

 Justin Timberlake gave a sneak glimpse of the new range when he wore a PSG/Jordan jacket in a concert
Justin Timberlake gave a sneak glimpse of the new range when he wore a PSG/Jordan jacket in a concert

“We share many values with Jordan Brand, which is known worldwide for its sporting heritage and exciting contemporary designs.

“We believe it is a partnership which will excite our fans, help us to reach new audiences and enhance our global reach.”

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Taking sports as an example, manifest function of sports is to keep people stay fit and healthy. It is an objective that widely and well known by everyone. In contrast, latent functions are unconscious or unintended functions that may reflect hidden purposes of an institution. For example, someone who takes part and involve in sport might intend to gain popularity. It is something that only known by the party or the person himself. Besides manifest function and latent function, sociologists define dysfunction as an element or process of a society that may actually disrupt the social system or reduce its stability. Dysfunctions of sports include the usage of the performance-enhancing drug by the athlete. It does not contribute to maintaining the society’s stability in all areas of football, basketball, baseball, boxing, mma, soccer, extream sports and more.

From the view of manifest function, sports could help in maintaining people’s physical well-being. Everyone knows that exercise is a good way in maintaining a person health. Practice sport on a regular basis could keep us fit, thus prevent obesity which would lead to diseases like heart attack, diabetes, and stroke. One thing for sure, we all love at least one sport.

Written By: 360WiseMedia

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