PSG unveil Nike Jordan third kit for the Champions League this season [Video]To see the original post and the Video, click here
PARIS SAINT-GERMAIN have unveiled their new Champions League kit made by basketball legend Michael Jordan’s Nike spin-off brand.
The French champions will swap their usual Nike strips for shirts made by the Jordan range when they play in the European competition.
PSG have agreed to the collaboration as part of their £22million-a-year sponsorship deal with the American sportswear giants.
It will see Neymar and his team-mates sporting the new-look kits black and white kits, which feature the famous Jumpman logo.
Nike want to use their relationship with PSG to grow the Jordan brand in Europe – and believe the side wearing the shirts in Champions League games will give them maximum exposure.
The Jordan brand is particularly popular in France, with a Jordan-only store opened in the capital two years ago.
And as part of the launch, a new range of PSG/Jordan clothing and footwear will be launched, including a model of the famous Air Jordan shoes.
Basketball legend Jordan said: “Jordan Brand and Paris Saint-Germain share a distinct position in sport and style, so to partner with the club is a natural fit.”
PSG president Nasser Al-Khelaifi added: “The partnership between Paris Saint-Germain and Jordan Brand reflects the ambition of both brands to combine style, performance and innovation.
“We share many values with Jordan Brand, which is known worldwide for its sporting heritage and exciting contemporary designs.
“We believe it is a partnership which will excite our fans, help us to reach new audiences and enhance our global reach.”
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